01MANU ABUÍNPRODUCT & AI

AI can do more every month.The question is what it should decide.

I have spent over a decade designing and leading products where getting it wrong has real consequences: on someone's health, their money, the energy a country runs on. That work taught me something the AI conversation tends to skip: the hard part is judgement. What we delegate to the machine, what we keep, and where the loss of human judgement starts to corrode trust. PRAXIS is the framework I use to answer that question.

Head of Product · AI · Madrid
Manu Abuín, PRODUCT & AI
Delegation thresholdThe value of delegating to the machine rises to an optimum and falls once judgement and responsibility are delegated too.value and trustthe delegation thresholdthe machine amplifies youresponsibility dissolvesthe person decidesthe machine decides
The value of delegating rises to a point. Past that threshold, responsibility dissolves.
WHERE I HAVE WORKED ON THIS

I have applied AI in sectors where a badly designed automated decision causes real harm to real people. Each engagement names the vehicle (in-house, consulting or via an agency) so the relationship is clear.

  • Urbanitae
  • Roche
  • Novo Nordisk
  • TaxDown
  • McKinsey
  • Confida.ai

Product leadership • AI adoption • Teams and operating models