01MANU ABUÍNPRODUCT & AI
AI can do more every month.The question is what it should decide.
I have spent over a decade designing and leading products where getting it wrong has real consequences: on someone's health, their money, the energy a country runs on. That work taught me something the AI conversation tends to skip: the hard part is judgement. What we delegate to the machine, what we keep, and where the loss of human judgement starts to corrode trust. PRAXIS is the framework I use to answer that question.

I have applied AI in sectors where a badly designed automated decision causes real harm to real people. Each engagement names the vehicle (in-house, consulting or via an agency) so the relationship is clear.
Product leadership • AI adoption • Teams and operating models