— 01MANU ABUÍNPRODUCT & AI

The question is not what AI can do.It is what it should decide.

I have spent over a decade designing products where getting it wrong has real consequences: on someone's health, their money, the energy a country runs on. That work taught me something the AI conversation tends to skip: the problem is rarely technical. It is a problem of judgement. What we delegate to the machine, what we do not, and where the loss of human judgement starts to corrode trust. PRAXIS is the framework I use to answer that question.

Product · AI Strategy · Madrid
Manu Abuin — PRODUCT & AI
Delegation thresholdThe value of delegating to the machine rises to an optimum and falls once judgement and responsibility are delegated too.value and trustthe delegation thresholdthe machine amplifies youresponsibility dissolvesthe person decidesthe machine decides
The value of delegating rises to a point. Past that threshold, responsibility dissolves.
WHERE I HAVE WORKED ON THIS

I do not talk about AI from theory. I have applied it in sectors where a badly designed automated decision is not a bug, it is harm. Each engagement names the vehicle (in-house, consulting or via an agency) so the relationship is clear.

  • Urbanitae
  • Repsol
  • Roche
  • Novo Nordisk
  • TaxDown
  • McKinsey
  • Confida.ai

Strategy • AI Adoption • UX at scale

Let's design systems that decide with judgement, not just capability.